Sterling Cleaning

Client’s Requirements:

Sterling Cleaning Services approached us intending to improve its overall online visibility and generate more leads through search. The company wanted to create its online presence for the region of NYC. It is required to improve its user experience and have the relevant keywords rank high on the search engine. When approaching us, they had selected high-volume and high-competition keywords, which they wanted to rank on top of the search engine rankings. ‍

This case study outlines the SEO strategy we implemented and the results achieved.

Analysis:

Before planning any strategy for the business, we conduct a thorough analysis of the website using different SEO tools. We found that the website had various technical issues and it also lacked keyword-rich content. We also found that the website was not well-optimized for local search. All these factors were creating a negative impact on the search engine ranking on the website. ‍

Challenges:

Sterling Cleaning Services faced several challenges with their SEO, including:

• Crawling Issue - The website had a crawling issue that prevented search engines from crawling and indexing the site. This was due to the robots.txt file that was blocking search engines from accessing the site. ‍
• Poor URL Structure - The URL structure of the website was not optimized for search engines. The URLs were long and contained no relevant keywords. ‍
• High Competition - The commercial cleaning industry in NYC is highly competitive, and there are many established players with a strong online presence. ‍
• Three-Page Website - The website was small, with only three pages, which made it difficult to target a wide range of keywords. ‍
• High Spam Score- The website had high spam score when it came to us for SEO. It was deeply affecting the website traffic. ‍
• Keyword Cannibalism Issue - There were instances where multiple pages on the website were targeting the same keywords, which created a keyword cannibalism issue. ‍
• Lack of relevant and engaging content - The website had very little content that was relevant and engaging to the target audience. This made it difficult to attract and retain visitors. ‍
• Poor user experience - The website had a confusing layout and navigation, which made it difficult for visitors to find the information they were looking for. ‍
• Inconsistent NAP - The business name, address, and phone number (NAP) were inconsistent across different online platforms, which negatively affected their local SEO efforts. ‍
• Limited backlink profile - The website had a limited backlink profile, which meant that they were not getting enough high-quality links from other relevant websites. ‍

Our SEO Strategy:

To overcome the challenges faced by Sterling Cleaning Services, we developed a comprehensive SEO strategy that focused on the following areas:

• Detailed competitor analysis - We conducted an in-depth analysis of the top-ranking websites in the commercial cleaning industry in NYC to identify their strengths and weaknesses. ‍
• Creation of new service pages - We created new service pages that targeted specific cleaning services offered by Sterling Cleaning Services. These pages were optimized for relevant keywords and contained high-quality, engaging content. ‍
• Technical SEO issues - We identified and fixed technical SEO issues on the website, such as broken links, missing alt tags, and duplicate content. ‍
• Implementation of tag manager and analytics - We implemented tag manager and analytics to track website performance, user behavior, and conversion rates. ‍
• Interlink structure improvement - We improved the interlinking structure of the website by linking relevant pages together to improve navigation and user experience. ‍
• Using google disavow tool- We used the google disavow tool, to disavow all toxic links present on the website. ‍
• Content planning - We developed a content plan that focused on creating relevant, high-quality content that addressed the needs and pain points of Sterling Cleaning Services' target audience. ‍
• Local SEO optimization - We optimized the business listing on Google My Business and other online directories by ensuring consistent NAP, improving reviews, and building local citations. ‍
• Link building - We developed a link-building strategy that focused on building high-quality, relevant backlinks to the website from other authoritative websites in the commercial cleaning industry. ‍

Results:

Our SEO strategy helped Sterling Cleaning Services achieve the following results:

• Increased Website Traffic - The website saw a significant increase in traffic from search engines, resulting in more leads and conversions. ‍
• Improved Search Engine Rankings - The website started ranking higher on search engines for targeted keywords, resulting in increased visibility and brand awareness. ‍
• Better User Experience - The website's improved structure and content made it easier for users to find what they were looking for and increased their engagement with the site. ‍

Conclusion:

By addressing the challenges faced by Sterling Cleaning Services and implementing a comprehensive SEO strategy, we were able to help them achieve significant improvements in their online presence and visibility. The company's increased traffic improved search engine rankings, and better user experience have resulted in more leads and conversions, and have helped them establish a stronger online presence in a highly competitive industry.