Roll Over is a forward-thinking company that produces functional dog products that make everyday dog activities easier and better looking. It aimed for a website that would match its objectives, and highlight the features and products efficiently. We provided the company with a user-friendly, visually appealing, and responsive e-commerce platform. Incorporating some out-of-the-box techniques, we ensured to enhance the online shopping experience for customers, streamline the product browsing and purchasing process, and improve overall website performance.